Johnnie Walker Blue Label'London' Cities of the Future 2220

To celebrate 200 years of Johnnie Walker we have collaborated with renowned digital artist Luke Halls to launch a collection of limited edition Blue Label bottle designs that re-imagine the world’s leading cities in the year 2220. This is the super new release; ‘London’ in the cities range, this is the very first range to include an NFC chip in the front label of the bottle along with a unique code that provides consumers with an immersive experience. Upon accessing the experience the user will be faced with an intriguing digital journey.